Selling a home effectively in today’s market includes many factors. Outstanding web visibility is a top priority to capture homebuyer’s interest. You can be certain that your home will be showcased using many marketing strategies including an Internet technology that far outshines competitors to put your property in the brightest spotlight possible.
Our online presence offers unparalleled exposure, reaching thousands of potential buyers worldwide. We'll develop a custom marketing plan for your home, and put your home in front of thousands of buyers. We'll also use this professionally optimized website, and other websites, to advertise your home to potential buyers who check the web first.
Del Mar Realty Partners... Second to None in Internet Marketing
Del Mar Realty Partners internet marketing is second to none in San Diego and, as a result, we obtain many qualified buyers before they come to San Diego or visit with another broker or company. This means more qualified buyers will see your property and we will be able to get your home sold quicker!
Harnessing the power of Search Engines
Great placement on search engines can lead to 40% more traffic to your listing.
Local, National, and international website partners including The Wall Street Journal, Yahoo, Aol, YouTube and many others narrow the odds that we will make contact with home buyers first. When you list with us, your home will appear on up to 50 websites with visitors in more than 200 countries.
Making the Most of Real Estate Websites
Del Mar Realty Partners invests in premium placements on Realtor.com and Trulia.com, the two largest real estate sites in the world. More than 4 million people visit these sites every month, and when they search in San Diego they see our homes first. We also go above and beyond the standard syndication to bring your property before millions of potential buyers using other sites to search for property.
Individual Property Websites
80 to 90% of buyers use the internet to search for a home. According to a recent NAR Study, the most important thing that a potential buyer wants to see is photographs, followed closely by detailed property information. Individual property websites feature up to 100 photos with descriptive slide shows and unlimited text for property descriptions. In the real estate market, it is important to distinguish your home. Individual property websites help us market your property in the place where the most potential buyers are looking. Our websites are also distributed among our web partners, including Yahoo and Zillow.
Determining Your Home's Value
A close review of 6 key market factors gives us a significant advantage in determining the value of your home.
What We Can Control:
Condition of Property: This directly affects both the price received and the speed of the sale. We advise you on how to prepare your property for showing in the most positive manner.
Terms: Del Mar Realty Partners will make recommendations on the most advantageous way to offer your property for sale, structuring various terms that will meet your objectives.
Price: After completing a comprehensive market study and preparing comparable sales data, we can assist you in determining the best possible price for your home.
What We Can’t Control:
Location: The single factor with the greatest effect on value is location.
Competition: Which property to purchase and how much it is worth is based on the choices available at the time your home is on the market. The inventory of properties the buyer will compare with yours can constantly change
Timing: The condition of the real estate market at the time of sale. We will develop and implement a marketing strategy that will work in today's climate.
Because buyer interest is highest when a property is first listed, determining the right price at which to introduce your property to the market is crucial. Do not confuse the act of "listing" your property with "marketing" it. It is critical that you do not allow an agent to "buy" your listing. It is tempting to favor the company that suggests the highest listing price, or claims that they have a buyer just waiting for your property, but selling to a single buyer before exposing your property fully to the market may cause you to "leave money on the table." You should also make sure that there is a marketing plan in place to support the suggested price.
Dangers of overpricing
Real Estate Sales statistics show that if a property is priced:
0 – 5% OVER MARKET . . . 95% CHANCE OF SALE
5 – 10% OVER MARKET . . . 30% CHANCE OF SALE
10 – 20% OVER MARKET . . . 20% CHANCE OF SALE
Determining the right price
Overpriced properties do not sell! Buyers today are sophisticated and informed. Overpriced listings can rapidly "age," resulting in the perception by prospective buyers that something is "wrong" with the property other than the price. Maximum activity occurs during the second through fifth weeks of a listing period. Accurate and attractive pricing during the first five weeks is critical.
Del Mar Realty Partner’s objective is first to determine what a property should sell for in today's market. We do this by researching comparable sales and evaluating competitive listings. Once an expected sale price has been established, or at least bracketed in a fairly narrow range, the list price may be set as a function of the expected sale price.